New Website, new opportunities!

New Website, new opportunities!

February sees the launch of the new MetalTrack website – We hope you like it!

Earlier in the year, we decided to create a video to showcase our software in action, at that stage we thought it would be a great opportunity to update the design and layout of the website.

Did you know that we don’t just do Software?

IceBlue have a team of experts in all fields, Marketing, IT, Hardware and COMMS – With the launch of our new website we thought is a good time to talk Websites!

Is your website working for your business?

Last year was the 25th Anniversary since the first website was launched on the World Wide Web (WWW), the importance of your website is becoming more and more important to every business, particularly those dealing with the general public.

Google call it the “zero moment of truth” but most of us would call it “First Impressions” ultimately it is the feeling visitors have when they visit your website –

  • Were you found easy on the search engine?
  • Is the website user friendly?
  • Is the website clear?

All basic questions with simple answers but often getting overlooked when designing a website.

The opportunities that websites can now offer is wider than ever –

  • promotion of services / Lead generation
  • capture of data
  • communication to existing clients

These are all features that are easily accessible to all businesses and should be used.

In the very near future, websites will become “Smart sites” featuring Artificial Intelligence (AI), Geo-Location Marketing, Marketing Automation and Chatbots, all to interact with your customers and suppliers automatically.

Investment in your website can be as important as that of capital equipment, the same considerations should be applied – get the best you can afford, and the benefits will be seen!

Our experienced team at IceBlue have been developing websites for over 15 years and over that time we have invested in training with the likes of Google, Adobe and Microsoft (to name a few) to ensure we offer our clients the best solution.

So, if you want a free no-obligation review of your website please give our support team a call.