Our software

We focus on developing solutions that solve business problems and help businesses run more efficiently.

We’re IceBlue, a second-generation family business based in the Midlands. Our Managing Director and Sales Director are husband-and-wife team, Jennifer and Paul Long. We focus on developing solutions that solve business problems and help businesses run more efficiently.

MetalTrack is the perfect example of this.

To cut a long story short, back in 2011, Paul was at a business event where he met Andy Jones, MD of Mason Metals in Dudley. As the conversation went on, Andy mentioned the Scrap Metal Dealers Act and the impact it would have on his business – more paperwork, more hassle, and more time.

From what he heard, Paul thought we could develop a software that would take away all the problems Andy expected to face; making his business much more efficient and easier to manage. Andy was doubtful but suggested that Paul could head to his yard to carry on the conversation – where he agreed to develop a prototype system. Working with Mason Metals, that’s exactly what we did! The result is MetalTrack.

Location Pin

MetalTrack works the way you work

MetalTrack Demo

When we first trialled the software, we asked the least computer-confident person to use it to see what they think of it first. This helped us develop the software even further to ensure that everyone on-site can use it hassle-free.

Step 1 - Easy Transactions
Transactions can be entered and completed in seconds, with anyone in the yard being able to use MetalTrack quickly and easily.

MetalTrack is designed to support the processes of a busy yard, all our support team have spent time at dealers around the UK to ensure our software works FOR the dealers. 

Step 2 - Always Listening to Feedback
MetalTrack is used by dealers up and down the country

We constantly listen to feedback from users and continue development to make sure the software meets the requirements of those within the industry.

Step 3 - Instant Access to Information
A better, faster, cost effective and resilient way to run your business

Our customers use MetalTrack because it gives them instant access to information, safe storage of sensitive information to run their business. If you’d like to join them, call 01384 563 086. Let’s get you started. You can even try out a demo for free here.

MetalTrack in Numbers



accounts created by dealers


Transaction Value

£160 million

transactional value

What our customers say

I would recommend MetalTrack to anyone. It is now such an asset to Masons, like any piece of plant, MetalTrack is a very important part of our business.

Andy Jones, MD , Masons Metals

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